Designing the Service Product System

Widespread adoption of electronic based devices and their inter-connections brings new design priorities... that of designing well integrated service applications.

Products can no longer be seen as distinct and detached objects designed solely as a means of access. They are now being conceived as inseparable components of the service itself, with design criteria driven solely by the service requirement.

A shift in this focus to the design and conception of well designed services allows product development to afford greater tangible value. Its connection to the community of use becomes more accurately defined, and consequently better able to exceed the expectations of service users.